There is much confusion hovering around the minds of marketers and bloggers when they eventually come to the expired domains topic.
They just feel frustrated when they think about to use the expired domains because they just don’t know what kind of precautions they must use before using the expired domain.
If you are one of them, then I am here to solve your problem. Here I am going to share six practical tips which make you comfortable while choosing an expired domain.
So, why late, let’s get started with those six points:
6 Things to Consider Before Buying Expired Domains
1. Anchor Text:
When you see the basics on the seo anchor text will be one of the factors in that, so you should have a glance at the anchor text of the expired domain when you want to use them. So start your expired domains filtering with this factor.
Here all you have to do is to see whether your Anchor text is relevant to the web page or not. And also you should see whether you page in over optimized or not.
You can check your Anchor text report through the Ahrefs and Majestic Seo. If you ever find out that your Anchor text is in a foreign language, then it’s best not to use that expired domain.
Links always play a significant role in the search engine rankings, if you want to rank well in Google, then you have to check the expired domain backlinks.
By checking the expired domain backlinks you can judge whether to take that domain or just to leave it. You can check your backlink profile in Ahrefs and other backlink checker tools.
Here are the few factors you should consider when you are planning to use an expired domain:
- Check whether the expired domain has any spammy backlinks or not.
- If you found any spammy backlinks, then it’s better to leave that expired domain because it spam links are too risky.
- Make sure that site must have at least 50 root domains linking to the expired domain or else just leave that domain.
- If the expired domain has some high authority sites, links mean you can quickly take that domain it will be very useful.
It always best to have a glance at the content of the expired domain, to make sure that you can grab any advantage from it or not.
If the expired domain is having enough high quality content published on its site, then it best to take that domain. If you find there is no such high quality content posted on the website, then it is not recommended.
If you discovered that expired domain is having the content published in any foreign language, then it is best to stay away from that expired domain.
If you don’t know how to check the expired domain content, don’t worry you can use the way back machine to check the content.
4. Consider Spam Score, DA, TF and CF:
Whenever you think to take an expired domain, then you must take into account checking the spam score of the expired domain and also other metrics like DA (Domain Authority), TF (Trust Flow) and CF (Citation Flow).
If you see spam score more than three, then it is not recommended. You can quickly check your spam score and DA in the moz open site explorer.
I recommend using the expired domain which is having 20+ domain authority if you find less than 20 then it is better to leave that domain.
Always do prefer 20+ TF and CF, don’t take the domain if you find TF and CF less than 20. You can always find the TF and CF metrics through the Majestic seo tool.
5. Consider Domain Age:
Domain age is always vital, and it plays a major role in building the domain authority, high aged domains will always have good authority. So if you found any high aged expired domain, then you can easily buy that.
You can always check the domain history and details from the whois.domain.tools. If you find any drops in the domain, then it is always doubtful.
6. Other factors:
After getting through all the above factors, it is best to check these factors to consider the domain.
You should check the AdSense ban to the expired domain; you can check that in ctrlq.org/sandbox/
And also you should check whether that domain is indexed in the Google or not if you find the domain is indexed in Google then it is always a good factor to consider that domain.
These six factors are crucial in deciding whether to consider expired domain or not. I hope you are had a clear view on the “how to judge whether to use an expired domain or not” if you have anything to say you can say your comments in comment section.